HUGO

is the brand for young, unconventional, and progressive people
who live life on their own terms.
The line is sport-focused, and targeted towards Gen Z’s coolest. 

#HowDoYouHUGO 

NEW
5 Pocket Fitted Jeans
HUGO
from $108.00
NEW
Baseball Hat
HUGO
$49.00
NEW
Hooded Sweatshirt
HUGO
from $116.00
NEW
Hooded Sweatshirt
HUGO
from $116.00
NEW
Bermuda Shorts
HUGO
from $82.00
NEW
Hooded Zip-up Hoodie
HUGO
from $169.00
NEW
Jogging Bottoms
HUGO
from $133.00
NEW
Signature Logo Slides
HUGO
$60.00
NEW
Sweatpants
HUGO
from $89.00
NEW
Bermuda Shorts
HUGO
from $82.00
NEW
Swim Shorts
HUGO
from $60.00
NEW
T-Shirt w/Logo Graphic
HUGO
from $67.00
NEW
T-Shirt w/Logo
HUGO
from $49.00
NEW
T-Shirt w/Logo
HUGO
from $56.00
NEW
T-Shirt w/Logo
HUGO
from $81.00
NEW
T-Shirt w/Logo
HUGO
from $49.00
NEW
T-Shirt w/Logo
HUGO
from $49.00
NEW
T-Shirt w/Logo
HUGO
from $56.00